Are Kiwis really shopping Kiwi-owned?
Buy Kiwi surveyed over a thousand Kiwi consumers, finding 84% of Kiwis have unknowingly purchased from overseas retailers using a .co.nz domain – thinking they were supporting local businesses. With 98% preferring to buy Kiwi-owned stores, it’s time to be more aware of where our money is going.
Many well-known international brands, such as UK-owned Boohoo and Australian-owned companies like OnceIt, The Iconic, and The Oodie, have taken advantage of the .co.nz domain despite not being New Zealand-based. If every Kiwi household shifted just $50 a week to locally owned businesses – like the ones found on Buy Kiwi, we could inject $5 billion back into our economy each year!
Research tells us that Kiwis want to support local, and our recent survey reinforces that idea – help Buy Kiwi uplift & support businesses like yours today. Read more about how overseas retailers are misleading shoppers & why supporting genuine Kiwi businesses matter – https://www.thepost.co.nz/business/360639577/more-kiwis-duped-overseas-retailers-using-nz-domain